Internet marketing is a wonderful thing, but it has its drawbacks. For instance, if you own a brick-and-mortar store you have a *physical* presence that gets noticed. Customers will find you purely by chance by walking or driving down the street where your store is located. If they didn’t know you existed before, they do now.

But online your business is buried among millions of websites. People can’t just stumble upon it accidentally. Do you feel like you’re just spinning your wheels and getting nowhere? Or you’re talking, but no one’s listening? How, then, do you establish your presence and make your site known?

Stand up and shout it to the world! Not literally, of course, but figuratively speaking. You need to advertise and promote constantly. You must get your name and website “out there” for the world to see.

More importantly, you need to make a lasting impression so the next time a customer is in the market for your type of product, they’ll remember *you* over someone else with similar products.

It’s called “name-branding.” Get a catchy slogan or motto that people will associate with your name and website. Publish an e-zine or report to build a mailing list of potential customers. Establish yourself as an expert in your field.

Once you’ve got a mailing list, you need to keep your readers *wanting* more information. You can’t just send ads and expect them to hand over their money. You’ll have them hitting the “unsubscribe” link faster than you can say “unsubscribe.”

They need to get good, reliable information to build their trust in you. Once you’ve got their trust, you’ve got clients/readers for life. Give them solid, helpful information and they’ll listen. Show them that you care about *their* needs and wants, not just the size of your wallet.

You also have to grab their attention. Your subject lines, editorials, and ad copy must make them *want* to read more. Your newsletter or report doesn’t help anyone if it gets deleted without being read, most of all you. You’re wasting your time if no one’s paying attention.

Once you’ve established that trusting relationship and learned to grab a reader’s attention, you’ll know without a doubt that when you talk, people will listen.